Advertising Journal #3 Essay Example | Topics and Well Written Essays - 500 words

Advertising Journal #3 - Essay Example While Bruce is chewing, the person watching the advert is asked to decide if Bruce should be ‘deep’ or ‘shallow’. In this ad, Twix is being advertised as a snack at break-time which people can eat while they reflect on life. This type of innovative advertising style appeals to a young target market, ranging from late teens to late twenties, who enjoy the interaction and use computers. Indeed, the characters in the advert are all in their late twenties, so this is clearly the market sector that Twix is aiming to appeal to. On TV this concept was extended over a number of different ads. Although the interactive element was taken away, the tag line ‘Need a moment? Chew it over with Twix’ remained the same. As well as Bruce trying to win over his girl, there was the Bookzone ad, in which two guys are reading a book on ‘How to Score a Hottie’. A beautiful woman approaches them and one of the guys pulls out a Twix in order pause time and decide how to impress her. He turns to his friend, tells him he’s pathetic, and gets to go for a coffee with the woman. In all the TV advertisements, the recognisable tag line was repeated. The ads focused on situations where men, usually in their late-teens or twenties, were attempting to impress women. This style of advertising clearly appeals to the younger audience. It is a fun-loving, goofy approach to advertising, showing that Twix is the candy bar for people with a sense of humour. In this particular campaign, Twix made very little use of print advertising as a way of promoting their message. This is perhaps because the point of the ad campaign is that the Twix bar can stop time and allow the eater to chew things over and this is difficult to portray with a non-moving medium. However, on other campaigns, Twix have made use of the print media. On their ‘two for me, none for you’ campaign, Twix actually inserted speaking advertisements in Rolling

Answering quistions regarding to the personal statment Essay

Answering quistions regarding to the personal statment - Essay Example In view of this self-awareness would give me the impetus for being employed since I would be able to properly articulate my knowledge ability and skills set to prospective employers succinctly without stuttering. From the feedback, I have learnt that my communication skills, especially in giving specific details about me are quite poor and therefore need to be improved greatly to give the right impression to prospective employers. I have also learnt that I have a great potential in me of being an effective communicator by concentrating on the major issues through pin pointing the specifics of the issues I am talking about rather than applying generalizations. Another important lesson from the feedback is that there is urgent need for me to do a thorough research of the specificities of the practical nature and varieties of possible job openings in my field of specialization and their specific entry requirements. In relation to my key strengths, I would have indicated that as an electrical and electronics engineer, my personal organization skills would be helpful in prioritization of tasks allowing free flow of operations that my work supports. Responsibilities in electrical and electronics engineering involve the application of diagnostic expertise and tests for identifying and determining the sources of electrical faults and interpreting the error codes and in-built indicators of faults. Other crucial tasks involve design transformation into actual outcomes. . These tasks require high level of organization and keenness. My ability to handle pressure would enable me deal with situations like total collapse of systems quickly without any delays, to restore maximum performance of systems in the shortest time possible. I will achieve this through quick and accurate interpretation of circuit diagrams. My high standards of excellence would be instrumental in accurately analyzing information in